When I moved to New York from Chicago, my sense of purpose began to stretch in new ways. I wasn’t looking for a fancier job title, but for environments that reflected the way I wanted to live: intentional, stylish, culturally fluent, and alive.

Before In Common, I spent years writing, producing, and storytelling across fashion and beauty. I interviewed creatives, directed shoots, shaped editorial narratives, built digital worlds, and learned what makes people feel seen. I sharpened my eye for culture long before I had a name for what I was building.